The State of Salesforce — Lindsey Selden

The State of Salesforce
2019-2020

The State of Salesforce is a proprietary thought-leadership program revolving around how the best companies use Salesforce. All the research, data analysis, writing and design traditionally were handled entirely in-house.

2019-2020 was my inaugural report.

Find Your Salesforce Self

To compliment the printed report we created a digital benchmarking experience. Users answer questions from the survey and their responses are compared against the aggregate to reveal custom results with best next steps to further their personal Salesforce journey.

Special Edition
2020-2021

As soon as we realized that we revisited last year’s key trends to trace how they’ve evolved or shifted in response to the pandemic. Research for the report included a targeted quantitative survey, along with 15 qualitative C-suite interviews across 5 key industries.

The process of reconsidering (and gaining alignment) on how The State of Salesforce should show up in this time of crisis was as an effort that took almost as much effort as the writing, design and production of the report itself.

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Industry interactive

Research for the report included a targeted quantitative survey, along with 15 qualitative C-suite interviews across 5 key industries..

Future of Business
2021-2022

Following the successful reconsideration of For the 2021-2022 Special Edition we revisited last year’s key trends to trace how they’ve evolved or shifted in response to the pandemic.

Research for the report included a targeted quantitative survey, along with 15 qualitative C-suite interviews across 5 key industries.