American Players Theatre
APT is world-class theater in the Wisconsin woods. More than the sum of its parts, APT is a summer pilgrimage, the imminent arrival of which, is heralded by The Book of Summer - a finely printed booklet mailed out every year to season ticket holders.
While working at Planet Propaganda I had the privilege of working as the lead designer for the 2010-2013 seasons. Together with Planet’s senior writer Andy Brawner, we captured the promise of warm summer nights spent under the stars, enraptured by the magic of live theater.
2010
2011
2012
2013
Campaign suite
In addition to The Book of Summer, the annual campaign included poster design, coupons, postcards, and both print and digital ads.